Why is performance optimization important in Salesforce Commerce Cloud?

Performance optimization is crucial in Salesforce Commerce Cloud because it directly impacts user experience and helps to maintain a smooth shopping environment, which is particularly important during peak traffic times. When a website is optimized for performance, it loads faster, responds to user actions more swiftly, and handles more concurrent users without degradation in service. This leads to increased customer satisfaction and engagement, as users are less likely to abandon their shopping cart due to slow load times or unresponsive pages, which in turn reduces bounce rates. A positive user experience fosters customer loyalty, encourages repeat visits, and ultimately drives sales, making performance optimization a key component in the e-commerce ecosystem.