Which metric is likely affected by poor loading speed in an SFCC storefront?

Poor loading speed in an SFCC (Salesforce Commerce Cloud) storefront significantly impacts customer retention rates. When customers encounter slow-loading pages, they are more likely to abandon their shopping experience, leading to frustration and a loss of interest in the site. This negative experience can deter customers from returning in the future, decreasing the likelihood that they will become repeat buyers. Fast loading times are essential for maintaining a positive shopping experience, encouraging customers to stay on the site longer, and increasing their chances of completing a purchase.

In contrast, while employee productivity, inventory turnover rates, and the number of support tickets can be influenced by various factors, they are less directly correlated with the customer's experience on the storefront. Hence, these metrics do not typically see the same level of direct impact from poor loading speed as customer retention rates do.