Which features does SFCC offer for customer segmentation?

The option mentioning Marketing Cloud integration is correct because Salesforce Commerce Cloud (SFCC) provides robust features that allow for enhanced customer segmentation through integration with various marketing tools. By leveraging the capabilities of Marketing Cloud, businesses can analyze customer data comprehensively and create segments based on diverse criteria such as purchase history, behavior, engagement, and demographics. This integration enables marketers to execute targeted campaigns, improve customer relationships, and drive sales by tailoring messages to specific customer segments.

The other options do not align with SFCC’s actual offerings. GPS tracking capabilities are not a standard feature for customer segmentation within SFCC, as customer segmentation typically relies more on behavioral and transaction data. The notion of only basic demographic filters simplifies the segmentation capabilities that SFCC provides, which go well beyond basic demographics through advanced analytics and insights offered by Marketing Cloud integration. Randomized customer grouping is not a feature that SFCC typically supports in the context of strategic segmentation, as effective customer segmentation requires targeted approaches rather than random methods.