Which feature of the SFCC Business Manager helps in managing promotional activities?

The Promotions module in SFCC Business Manager is specifically designed to facilitate the creation, management, and tracking of promotional activities on an e-commerce platform. This module allows merchants to define various types of promotions, such as discounts, coupons, and buy-one-get-one offers, and to set the conditions under which those promotions will apply.

Using the Promotions module, businesses can easily configure promotional timing, the scope of the promotion (e.g., specific products, categories, or customer segments), and other parameters that influence how and when discounts are applied. This functionality is essential for running marketing campaigns, enhancing customer engagement, and driving sales.

By contrast, the other options, while crucial for different aspects of the e-commerce experience, do not specifically cater to promotional activity management. Product catalogs address inventory and product presentation, content slots relate more to managing site layout and content display, and order management focuses on processing and tracking customer orders, rather than facilitating promotions directly.