When configuring product variations in SFCC, which structure is recommended?

The recommended structure for configuring product variations in Salesforce Commerce Cloud (SFCC) is to use master products with variants. This structure allows for a parent-child relationship where the master product serves as the main listing, and the individual variants (different sizes, colors, etc.) are associated with it.

Using master products with variants helps streamline both inventory management and customer navigation. Customers can easily see all available variations from a single product page instead of having to navigate through multiple individual listings. Additionally, this approach promotes better organization of products in the catalog and enhances the shopping experience by reducing clutter and simplifying the selection process.

Furthermore, managing product information becomes more efficient, as changes to the master product can automatically apply to all associated variants, ensuring consistency across product listings. This approach aligns with best practices for e-commerce in showcasing product variations effectively while maintaining clarity for shoppers.