What should developers keep in mind when customizing checkout flows in Salesforce Commerce Cloud?

When customizing checkout flows in Salesforce Commerce Cloud, it is crucial for developers to prioritize a smooth user experience while also maintaining security. A seamless checkout experience minimizes friction for customers, which can reduce cart abandonment rates and enhance overall satisfaction. This involves designing an intuitive layout, clear navigation, and efficient user interaction.

Security is equally important in this context. Developers need to ensure that all sensitive customer data, such as payment information and personal details, is protected through secure methods and adheres to industry standards and regulations, like PCI compliance. Balancing user experience and security helps inspire trust in the platform and encourages customers to complete their transactions confidently.

In this context, other options do not align with best practices for creating an effective checkout flow. Focusing on high costs, avoiding automation, and limiting payment methods would detract from the overall user experience and hinder customers' ability to complete purchases efficiently. Therefore, prioritizing both user experience and security is essential for successful checkout customization.