What is the purpose of the SFCC Business Manager?

The SFCC Business Manager is a core component of the Salesforce Commerce Cloud (SFCC) that empowers retailers to manage various aspects of their online store effectively. It provides a centralized interface where administrators can configure store settings, manage product catalogs, set up and oversee promotions, and control numerous other configurations essential for running an e-commerce business.

This tool is designed to streamline the management of an e-commerce platform, allowing users to make adjustments and updates without requiring extensive technical knowledge. The capabilities within the Business Manager play a vital role in ensuring that the online store operates smoothly and meets the needs of both the business and its customers.

In contrast, handling payment processing is a function typically managed through integrated payment gateways rather than the Business Manager itself. While providing customer support and developing marketing strategies are critical components of e-commerce, these functions are not the primary focus of what the Business Manager is designed to do.