What does UX Studio primarily assist with in SFCC?

UX Studio primarily focuses on the development and deployment of changes within Salesforce Commerce Cloud (SFCC). This includes providing tools and frameworks that facilitate the creation and iterative improvement of the user experience throughout the site. UX Studio helps developers streamline the process of making enhancements to the digital storefront, ensuring that updates can be implemented efficiently and allow for greater flexibility in adapting to user needs.

While content marketing strategies, designing layouts, and search engine optimization are all important aspects of digital commerce, they don’t capture the primary role of UX Studio. Instead, UX Studio is more centered on the technical aspects related to improving the user experience through code, functionality, and ensuring that the overall application performs well and meets user expectations effectively.