How do you initiate a custom workflow in SFCC?

Initiating a custom workflow in Salesforce Commerce Cloud (SFCC) is done by defining custom scripts in the Business Manager workflow configuration. This process allows developers to create tailored workflows that meet specific business requirements and processes.

By using the Business Manager, developers can set up workflows that can automate various tasks and approvals relevant to business operations, such as order processing, inventory management, or customer service tasks. Custom scripts enable the customization of these workflows to handle specific scenarios or behaviors that cannot be addressed with predefined templates. This provides the flexibility to adapt and enhance the functionality of the platform to align with the unique demands of a business.

The other options do not specifically pertain to initiating a custom workflow. Predefined templates in the storefront focus on design and layout rather than workflow configurations. Modifications to customer profiles or product catalog settings pertain to managing specific data aspects rather than the initiation of workflows, which are more process-oriented. Therefore, the defining of custom scripts within the Business Manager is the correct approach for creating and initiating a custom workflow in SFCC.