How do developers manage product promotions in Salesforce Commerce Cloud?

Managing product promotions in Salesforce Commerce Cloud primarily involves using promotion rules that are defined in Business Manager. This approach allows developers and merchants to create, configure, and manage various promotion strategies through a centralized interface. By setting up promotion rules, businesses can specify conditions under which discounts or deals are triggered, categorize promotions (such as percentage discounts, buy-one-get-one offers, etc.), and effectively target specific customer segments or product groups.

This method is advantageous because it provides a flexible framework for testing and adjusting promotions based on performance metrics, customer behaviors, or seasonal trends. By utilizing Business Manager, developers can easily monitor and update promotions without requiring extensive reconfiguration of the site's underlying code or pricing structure.

Other methods, like manual discount entry at checkout, may be less efficient, as they are typically ad-hoc and do not benefit from the structured, automated management that promotion rules offer. Similarly, relying on adjustments directly within the product catalog for promotions risks confusion or inconsistency, especially when there are various promotional campaigns running concurrently. Social media campaigns could drive traffic, but they do not directly manage the promotions within the Commerce Cloud platform.