How can you create a user-friendly URL in SFCC?

Creating user-friendly URLs in Salesforce Commerce Cloud (SFCC) is best accomplished by configuring URL rules in the Business Manager. This approach allows developers and administrators to set up clean, descriptive URLs that enhance both usability and SEO.

When using URL rules, you can define patterns that align with your site's content, allowing for URLs that are easy to read and understand. This configuration can include defining custom paths for products, categories, and other resources, which not only benefits user navigation but also helps search engines index your pages more effectively.

The other approaches, such as hardcoding URLs in theme files, don't offer the flexibility and manageability that URL rules provide. Similarly, using random character strings or linking to separate domains for each page results in complicated URLs that are difficult for users to remember and search engines to crawl efficiently. Therefore, utilizing URL rules in Business Manager is the optimal method for creating user-friendly URLs in SFCC.